Product: Marketing Campaign
Company: Proveu
Position: Marketing Management
Language used: Portuguese*
Because of Empresa Proveu’s 15th anniversary, I decided to create a campaign with the objective of increasing sales by improving the company’s relationship with its customers.
The planning and strategy of the campaign was done entirely based on the customer’s persona.
The gift thought for this campaign was a tulip (beer cup) and a personalized craft beer for the anniversary of the Company Proveu.
This gift was defined after tracing the Persona, in addition, it represents party and celebration.
It was very different from anything the company has ever done and surpassed the expected sales target.
These were some of the graphic designers and photos used to propagation on social media and email.
