overview
Soulmatica is a holistic therapy company based in the Austin area that aims to convey an image of harmony and healing without explicitly using the term “holistic therapy” in its branding. The challenge was to create a visual identity that reflected this essence, bringing balance, well-being, and professionalism.
performed
- Logo Design
- Complete Visual Identity
- Typography Selection
- Brand Variations
- Website Development
- Graphic Art
Logo
The logo was carefully designed to incorporate the yin-yang symbol, subtly revealed in the forms of a leaf and a candle flame. This symbol reinforces Soulmatica’s core message: the perfect balance between body, mind, and soul. The leaf represents nature, embodying the organic and living aspect of existence. Meanwhile, the candle flame symbolizes light, transformation, and energy, representing the spiritual side, the search for inner healing, and the flow of vital energy.
Colors
The logo features a soft peach or copper tone that evokes warmth and well-being. The addition of a soft purple symbolizes spirituality and transformation, creating an organic palette that reflects nature and the calming energy of the therapy.
Typography
Minimalist and clean, maintaining simplicity and conveying a sense of modernity.
Montserrat Alternative
A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z
a, b, c, d, e, f, g, h, i, j, k, l, m, n, o, p, q, r, s, t, u, v, w, x, y, z
0, 1, 2, 3, 4, 5, 6, 7, 8, 9
Thin – Regular – Medium – Bold
